Heritage Knitwear Design for Harpoon x Long Trail Brewing
This project involved creating the knitwear design charts for a licensed line of premium men's sweaters, celebrating the partnership between Harpoon Brewery and Long Trail Brewing. We developed Fair Isle and Nordic motifs, carefully plotting the stitches to integrate the Harpoon and Long Trail logos as organic graphic elements within the repeating structure. This ensured the brand marks were an authentic, high-quality feature of the garment's construction, not merely an appliqué or print. The resulting collection uses an earthy palette of deep reds, blues, and creams, achieving a rugged, classic look tailored for the craft beer and New England outdoor markets.